Get Green with Style Blog



Definition and Product of the Week 04.02.2010

  • by Hilary SopataEach Saturday, we post a definition and a product of the week so that you can learn more about going green and what makes particular products green.  This week, we define VOC and the product of the week is BENJAMIN MOORE NATURA PAINT.

    Definition: VOC (in our own words)

    VOC stands for Volatile Organic Compound.  It is what makes a permanent marker or a new car smell.  VOCs are also found in laminate furniture and cabinets, carpet backing, paints, wood finishes, cleaning supplies and a barrage of other household items.  Many organic (the chemistry kind here, not the vegetable kind) compounds are known to cause cancer in animals or even in humans!  When you redesign your home, new items might provide a toxic cocktail of VOCs that could make you feel light-headed or dizzy or give you a headache.  When we get green, reducing or eliminating VOCs is not only better for the environment, it contributes to better health also.

    Product of the Week: BENJAMIN MOORE NATURA PAINT

    Benjamin Moore introduced Natura paint as a zero VOC option.  While their Aura paint is great, it is only low-VOC.  Another consideration is that while a paint base itself may have no VOCs, the color pigments may and the more bright the color, most likely the more VOCs it has!  Natura is a new option for loyal Benjamin Moore paint fans!  It has zero VOCs, is washable and durable, is virtually odorless and dries in about 30 minutes!  Also, there are no VOCs in the paint or in the colorants.  When buying paint, some of our clients are concerned about the price, but in our experience, high quality paints apply with fewer coats and last years longer making it worth the additional cost.

    Source: Benjamin Moore Website www.benjaminmoore.com

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