Get Green with Style Blog



Definition and Product of the Week 05.29.2010

by Hilary Sopata

Each Saturday, we post a definition and a product of the week so that you can learn more about going green and what makes particular products green. This week, we’ll define what is URBAN INFILL and the product of the week is GLIDDEN LIFEMASTER PAINT.

Definition: URBAN INFILL (in our own words)

An example of urban infill is taking a two-story building in an urban (or suburban) area and make it into a taller building.  This uses the same amount of ground area but fits more people in that same space.  The concept can be extended to bringing grocery stores, shops, drugstores, and other common spaces closer together in order to reduce the need for automobiles.  This is considered much better than taking greenfields (farmland, forest, or other natural area) and bulldozing them to build housing.

Product of the Week: GLIDDEN LIFEMASTER PAINT

Lifemaster is a no-voc paint by Glidden.  Formerly ICI Lifemaster 2000, this paint is 100% acrylic.  It is easy to work with and applies to surfaces like other standard paint.  Personally, I respect companies that not only provide an eco friendly product but also work on improving their corporate values while focusing on eco consciousness.  Glidden does this through their “Think Impact” philosophy.  “Think Impact” challenges us to consider the effects of every single action we take. To set goals to minimize our environmental impact throughout the entire paint product lifecycle. To put those goals into action and get measurable results.”

For more information about ordering this product or any of the products mentioned on our blog, contact Interior Visions Designs at 847.825.0450.

Source: Glidden’s Website www.gliddenprofessional.com

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